Archive - NoGood Insights

The Great Social Media Migration: How Dark Social Is Reshaping Marketing

Going offline is just going somewhere the algorithm can't follow.

Aug 20 • NoGood

NoGood Weekly Digest (8/17/26)

This week: Hinge's audiobook debut, Instagram's rebrand, Crocs' new mascot and more

Aug 17 • NoGood

Beware the influencer recession

📰 NoGood Insights Vol. 124 | What it means when audiences stopped buying into the "influence"

Aug 12 • NoGood

The NoGood Weekly Digest (8/10/26)

This week: Disney and TikTok's content deal, DoorDash's CringeMart, Tinder's IRL push and more

Aug 10 • NoGood

To Meme, or Not to Meme

Fair use is just infringement that hasn't been sued yet.

Aug 5 • NoGood

The NoGood Weekly Digest (8/3/26)

This week: ChatGPT's first brand trip, Costco's new TikTok account, HBO vertical scroll and more

Aug 3 • NoGood

July 2026

The slop economy: why everyone's suddenly racing to prove they're still human

📰 NoGood Insights Vol. 123 | The race to prove someone's still behind the words creates a branding problem for Tech & AI.

Jul 29 • NoGood

What your stance on AI says about your brand

📰 NoGood Insights Vol. 122 | Polaroid says no to AI for the second summer in a row

Jul 15 • NoGood

The Marketing Industry Has Opinions. We Made a Survey.

What’s an industry hot take you’ve been too afraid to say out loud? This is your chance.

Jul 2 • NoGood

June 2026

Original thinking is your competitive advantage

📰 NoGood News Vol. 121 | More on the "ozempification" of content, A24's AI partnership, and World Cup marketing

Jun 24 • NoGood

You've been tracking the wrong social metrics all along

📰 NoGood News Vol. 120 | More on measuring advanced metrics, analyzing Nike's World Cup ad, and dissecting niche performance creative

Jun 10 • NoGood

May 2026

How Spotify's new logo became the most divisive thing on the internet

📰 NoGood News Vol. 119 | More on "discomorphism," Reddit’s 9:1 rule, and social as the new landing page

May 27 • NoGood

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