Hi NoGoodies,
We get it, you’re busy. So here’s our weekly digest to catch you up on all of the marketing news you may have missed this past week...
Instagram reverses course on long-form video with “Features”
Instagram is adding a long-form video section called “Features,” which lets users upload horizontal videos up to 90 minutes, surfaced through shorter preview clips in Reels. The announcement video opens with Mosseri admitting he had long opposed long-form on Instagram, with the shift attributed to friends watching Reels together, including on TV apps. Mosseri called the platform’s performance-based video payments ROI negative and said long-form will need a model that doesn’t lose money.
Tubi and TikTok greenlight 10 creator-led series
Fox-owned Tubi selected 12 TikTok creators to develop 10 original series, part of a partnership aimed at moving short-form personalities into long-form streaming. The scripted and unscripted shows will stream exclusively on Tubi, expanding the Creatorverse Incubator first announced in March.
Chicken Shop Date is getting a theatrical farewell
Amelia Dimoldenberg is bringing the final series to cinemas for one night on November 24, combining all six episodes plus new material and ending with the unreleased finale ahead of its YouTube drop on November 27. Reaction was split with some critics questioning paying to watch a YouTube show in a theater, while fans argued the series launched her career and earned the moment.
Prada hires Disney veterans for a hand-drawn holiday campaign
Prada’s “Drawing Prada: Animated by Hand” enlisted veteran Disney animator John Pomeroy to build a hand-drawn winter world starring Sadie Sink, Maya Hawke, Kelvin Harrison Jr., Chen Haoyu and Luther Ford. Coverage framed it as a deliberate no-AI production, with Mulan animator Tom Bancroft also serving as a lead animator.
Wendy’s is making a free retro RPG
Wendy’s announced WendyQuest: Legend of the Four Corner Stones, a free, Final Fantasy-style RPG coming to Steam, with enemies that poke fun at McDonald’s. The Steam page calls it fully human-made, and some players specifically praised the lack of AI in its production.
Any other news we may have missed? Let us know in the comments!
