Hi NoGoodies,
We get it, you’re busy. So here’s our weekly digest to catch you up on all of the marketing news you may have missed this past week...
The internet revives the Chipotle margarita
Years of nostalgic TikToks and fan requests pushed Chipotle to revive its discontinued margarita for $6. The “Summon the Spirits Tour” hits one restaurant per weekend in October, starting in Denver and ending in New Orleans on Halloweekend, with a frozen version in Dallas. However, they’re now upset that it’s a one-time event and not a permanent edition.
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OpenAI launches dots, with cute avatars built in
OpenAI’s new dots are always-on agents that handle tasks like booking flights and rescheduling appointments. Each one comes with a plush cartoon avatar, such as a frog, a heart, or a cloud in a beret. An agent asking for access to your apps is an easier sell when it looks like a toy, and Meta did the same thing earlier this month with Muse and its fuzzy mascot.
Spotify lets users edit their algorithm
US Premium users can now see how Spotify reads their taste and reshape it with plain-language requests. The changes carry into Discover Weekly, Made for You, and Wrapped. It addresses the common complaint that the algorithm keeps serving more of the same, and it arrives as platforms like YouTube and LinkedIn implement customizable feeds and algorithms.
Amazon’s new Kindles make tech fun again
Amazon’s redesigned Kindles come in brighter colors like Ube purple, Alpine Sky, and Seaglass Green, with bezels that match the body. Amazon also launched the Kindle Click, a $35 Bluetooth remote for turning pages from under the covers, on a treadmill, or across a tray table. Together with the MacBook Neo’s bright colors and the Beats 360 lineup, consumer tech is selling personality again.
Taco Bell and Duolingo take Taco Day global
Taco Bell is turning National Taco Day into Global Taco Day on October 6, built on the fact that “taco” barely changes across more than 30 languages. Duolingo brings a limited Duo Habanero Sauce, multilingual sauce cups, and the owl himself, appearing in four cities. It’s the next step in Taco Bell’s habit of claiming a calendar date as its own holiday.
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NoGood launches its 2026 Social Trend Report
We just released “For NoGood Reason,” our first social trend report. Inside, we cover nine shifts reshaping social, including the influencer recession, tastemaxxing, and why your grid is now doing your website’s job.
Read the full report at nogood.io/blog/social-insight-report-vol-1.
Any other news we may have missed? Let us know in the comments!
