Newsletter

Beware the influencer recession

📰 NoGood Insights Vol. 124 | What it means when audiences stopped buying into the "influence"

Aug 12 • NoGood

The slop economy: why everyone's suddenly racing to prove they're still human

📰 NoGood Insights Vol. 123 | The race to prove someone's still behind the words creates a branding problem for Tech & AI.

Jul 29 • NoGood

What your stance on AI says about your brand

📰 NoGood Insights Vol. 122 | Polaroid says no to AI for the second summer in a row

Jul 15 • NoGood

Original thinking is your competitive advantage

📰 NoGood News Vol. 121 | More on the "ozempification" of content, A24's AI partnership, and World Cup marketing

Jun 24 • NoGood

You've been tracking the wrong social metrics all along

📰 NoGood News Vol. 120 | More on measuring advanced metrics, analyzing Nike's World Cup ad, and dissecting niche performance creative

Jun 10 • NoGood

How Spotify's new logo became the most divisive thing on the internet

📰 NoGood News Vol. 119 | More on "discomorphism," Reddit’s 9:1 rule, and social as the new landing page

May 27 • NoGood

Why is every brand obsessed with hiring "storytellers"?

📰 NoGood News Vol. 118 | More on how entertainment defines organic social, the best World Cup commercials, and long-form content creation

May 13 • NoGood

Claude Design can't replace you unless you let it

📰 NoGood News Vol. 117 | More on AI design tools, the analog trend, and how to use Claude for design the right way

Apr 29 • NoGood

Is Coachella the next Super Bowl? YouTube thinks so

📰 NoGood News Vol. 116 | More on YouTube's Coachella strategy, EGC festival content, and the meaning of cultural currency

Apr 15 • NoGood

Aerie's anti-AI stance just got a new target: their own creators

📰 NoGood News Vol. 115 | More on Aerie's campaign, the extractability principle, and OpenAI ads

Apr 1 • NoGood

Human creativity is the new status symbol

📰 NoGood News Vol. 114 | More on anti-AI stunts, search engines, and analog marketing

Mar 18 • NoGood

How EGC turned Staples into the internet's latest obsession

📰 NoGood News Vol. 113 | More on the Staples Queen, AI marketing trends, and how to build a UGC strategy

Mar 4 • NoGood

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts