Newsletter

AI Is Citing Your Substack

📰 NoGood Insights Vol. 127 | AI wants to stop being slop so bad.

Sep 23 • NoGood

The Rise of the Intellectual Influencers

📰 NoGood Insights Vol. 126 | How brands learned to sell you their intelligence and not just their image

Sep 9 • NoGood

Welcome to the brand cinematic universe

📰 NoGood Insights Vol. 125 | What it means when your favorite new show is secretly a brand

Aug 26 • NoGood

Beware the influencer recession

📰 NoGood Insights Vol. 124 | What it means when audiences stopped buying into the "influence"

Aug 12 • NoGood

The slop economy: why everyone's suddenly racing to prove they're still human

📰 NoGood Insights Vol. 123 | The race to prove someone's still behind the words creates a branding problem for Tech & AI.

Jul 29 • NoGood

What your stance on AI says about your brand

📰 NoGood Insights Vol. 122 | Polaroid says no to AI for the second summer in a row

Jul 15 • NoGood

Original thinking is your competitive advantage

📰 NoGood News Vol. 121 | More on the "ozempification" of content, A24's AI partnership, and World Cup marketing

Jun 24 • NoGood

You've been tracking the wrong social metrics all along

📰 NoGood News Vol. 120 | More on measuring advanced metrics, analyzing Nike's World Cup ad, and dissecting niche performance creative

Jun 10 • NoGood

How Spotify's new logo became the most divisive thing on the internet

📰 NoGood News Vol. 119 | More on "discomorphism," Reddit’s 9:1 rule, and social as the new landing page

May 27 • NoGood

Why is every brand obsessed with hiring "storytellers"?

📰 NoGood News Vol. 118 | More on how entertainment defines organic social, the best World Cup commercials, and long-form content creation

May 13 • NoGood

Claude Design can't replace you unless you let it

📰 NoGood News Vol. 117 | More on AI design tools, the analog trend, and how to use Claude for design the right way

Apr 29 • NoGood

Is Coachella the next Super Bowl? YouTube thinks so

📰 NoGood News Vol. 116 | More on YouTube's Coachella strategy, EGC festival content, and the meaning of cultural currency

Apr 15 • NoGood

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