Newsletter

Original thinking is your competitive advantage

📰 NoGood News Vol. 121 | More on the "ozempification" of content, A24's AI partnership, and World Cup marketing

Jun 24 • NoGood

You've been tracking the wrong social metrics all along

📰 NoGood News Vol. 120 | More on measuring advanced metrics, analyzing Nike's World Cup ad, and dissecting niche performance creative

Jun 10 • NoGood

How Spotify's new logo became the most divisive thing on the internet

📰 NoGood News Vol. 119 | More on "discomorphism," Reddit’s 9:1 rule, and social as the new landing page

May 27 • NoGood

Why is every brand obsessed with hiring "storytellers"?

📰 NoGood News Vol. 118 | More on how entertainment defines organic social, the best World Cup commercials, and long-form content creation

May 13 • NoGood

Claude Design can't replace you unless you let it

📰 NoGood News Vol. 117 | More on AI design tools, the analog trend, and how to use Claude for design the right way

Apr 29 • NoGood

Is Coachella the next Super Bowl? YouTube thinks so

📰 NoGood News Vol. 116 | More on YouTube's Coachella strategy, EGC festival content, and the meaning of cultural currency

Apr 15 • NoGood

Aerie's anti-AI stance just got a new target: their own creators

📰 NoGood News Vol. 115 | More on Aerie's campaign, the extractability principle, and OpenAI ads

Apr 1 • NoGood

Human creativity is the new status symbol

📰 NoGood News Vol. 114 | More on anti-AI stunts, search engines, and analog marketing

Mar 18 • NoGood

How EGC turned Staples into the internet's latest obsession

📰 NoGood News Vol. 113 | More on the Staples Queen, AI marketing trends, and how to build a UGC strategy

Mar 4 • NoGood

Chasing virality is getting your brand nowhere

📰 NoGood News Vol. 112 | More on viral marketing, brand building on Reddit, and query fan-out

Feb 18 • NoGood

This year's Super Bowl ads are keeping us glued to our seats

📰 NoGood News Vol. 111 | More on Super Bowl ad predictions, the "offline" era, and conversational search

Feb 4 • NoGood

Did Hermès just rewrite the traditional luxury marketing playbook?

📰 NoGood News Vol. 110 | Illustrators and animators are becoming status symbols

Jan 21 • NoGood

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