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Gap turned its spring campaign into a music video
How Gap's collab with Young Miko shapes the future of "fashiontainment"
Mar 12
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How EGC turned Staples into the internet's latest obsession
📰 NoGood News Vol. 113 | More on the Staples Queen, AI marketing trends, and how to build a UGC strategy
Mar 4
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One viral fan edit landed this TikToker a role at HBO
Are fan editors are reshaping traditional commercial content?
Feb 26
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Chasing virality is getting your brand nowhere
📰 NoGood News Vol. 112 | More on viral marketing, brand building on Reddit, and query fan-out
Feb 18
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The Strategy Behind the Most-Watched Super Bowl Halftime Show in History
How Apple Music turned the Super Bowl halftime show into a global phenomenon
Feb 10
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This year's Super Bowl ads are keeping us glued to our seats
📰 NoGood News Vol. 111 | More on Super Bowl ad predictions, the "offline" era, and conversational search
Feb 4
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Does Substack's TV app announcement align with its brand identity?
More on Substack's strategy beyond long-form written content
Jan 28
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Is 2026 the new 2016?
Gen Z turns nostalgia into a year-long trend (but will it last?)
Jan 16
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Consumers are holding brands accountable and there's no backing out
Out-of-touch influencers and brands will no longer tolerated in 2026
Jan 13
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Equinox joins the AI slop conversation and the reaction... is mixed
Brands are taking a stance on AI
Jan 8
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Will OpenAI's plan to acquire Pinterest go up in flames?
📰 NoGood News Vol. 109 | Dive into OpenAI's plan to battle giants like Amazon and Google
Jan 7
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Is McDonald's Christmas ad worse than Coca-Cola's?
📰 NoGood News Vol. 108 | How Generative AI ads are taking over the market
Dec 17, 2025
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