TikTok came back faster than my ex did
š° NoGood News | Vol. 85
Hi NoGoodies,
Before we jump into another round of the NoGood News, here's a quick TL;DR of what's below:
TikTokās temporary ban tells us that one thing is clearā¦
Read about our take on how brands should move forward following the short ban
Rednote is the hottest app in the App Store, but can it beat TikTok?
Weāre happy to announce the launch of GoodieAI!
Ready? Let's get into it.Ā
š« TikTokās temporary ban tells us that one thing is clearā¦
Read about our take on how brands should move forward following the short ban.
Our sleep was longer than the TikTok ban... š“
While the ban did go through, it only lasted for a few hours.
Although, the public response leading up to the temporary ban tells us that one thing is clear
Brands and creators need to have a multi-platform strategy in place.
Relying on one platform ā even if itās one with an impressive algorithm like TikTokās ā is not going to cut it anymore.
The thread of the ban itself has already dramatically changed the way we look at social media strategy and platform diversification.
Leading up to the ban, weāve seen brands and creators alike:
šRepurpose and pivot their content for Instagram and Youtube
šTap into more written and gated long-form content on platforms like Substack
šExplore newer or non-US based apps like Lemon8 and RedNote
Regardless of what happens with TikTok, these changes are here to stay.
Do you think more users will migrate to other apps despite the ban not going through?
š“ Rednote is the hottest app in the App Store, but can it beat TikTok?
Read about the TikTok migration to Rednote.
TikTok is back for now, but Rednote is close behind.
Amidst the TikTok ban fiasco, users wondered where to go next.
Signs initially pointed to Instagram Reels, Youtube Shorts ā but it seems like those platforms aren't enough.
Monetization complications and a lack of community have swayed users to satisfy their itch elsewhere.
At least for now.
Enter: Rednote.
Rednote quickly became the #1 downloaded app in the App Store as users flock to the platform as a potential TikTok alternative.
We didnāt expect users to switch over to a non-American social media platform ā but Gen Z has proven to be unexpected.
Everyone has been posting their introductions on Rednote, calling themselves a TikTok refugee in hopes of regaining a following.
The hashtag āTikTok refugeeā garnered nearly 560 million views and over 1.7 million comments.
Even Duolingo was in on the joke.
The app reported a 216% increase in US users learning Mandarin Chinese to overcome the language barriers of Rednote.
Duolingo posted their own reactions on Instagram and TikTok ā poking fun at people for going to them for Mandarin Chinese lessons.
Rednote became the next best thing, now offering English translations on posts and comments.
However, it seems like TikTok is here to stay ā for now.
In other words, the TikTok migration may be canceled.
Do you think US users will continue to use Rednote as we face a 75 day delay?
š” Weāre happy to announce the launch of GoodieAI!
Learn more about our AIās features here.
Goodie is a powerful platform designed to enhance your brandās visibility in AI Answer Engines like ChatGPT, Google Gemini, and Perplexity.
It provides insights and tools to optimize how your brand appears in AI-driven search results.
Goodie uses proprietary technology to analyze your brand's presence across major AI platforms.
It then provides actionable insights and recommendations to improve your brand's visibility and sentiment in AI search results.
It is ideal for startup founders, CMOs, PR teams, SEO specialists, and marketing professionals who want to lead in the AI search era and ensure their brand stands out in AI-powered search results.
Unlike traditional SEO tools, Goodie is specifically designed for AI-driven search engines.
It focuses on optimizing your brandās presence in AI Answer Engines, which require different strategies than conventional search engines.
Goodie is currently in a closed beta ā you can apply for access, and our team will review your application within 24 hours.
šļø Q&A with an expert
A bi-weekly interview series with the best in the game
Q: How did it feel to not have access to TikTok for 14 hours?
A: Honestly, it was jarring to wrap my mind around the gap it left in my day-to-day. The app has become a major part of a userās day, sure - but from a marketerās POV, itās become a go-to for concept research, cultural inspiration and timely trends to inject into brandsā content strategy. One thing people donāt understand is the full extent to which tiktok dictated public discourse. TikTok did not only serve as a platform for creators but it also fueled the growth on other platforms too because a lot of conversations that started on TikTok spilled over to Reels, X and Shorts. It felt limiting not just as a user but also as a marketer, to not have my go-to source for research, education and inspiration.
Q: Even though the ban didn't go through on Jan 19th, what was the biggest takeaway from brands and creators' response to the threat of the ban?
A: Donāt put all your eggs in one basket. We saw how creators and brands were quick to jump to other platforms as alternatives to TikTok. Users were scared to lose the one platform they were so familiar with. We have to treat TikTok as top of funnel awareness and discovery; donāt make it your entire funnel. It may also benefit to seek creator partnerships off TikTok as well - especially if you think your audience is also present on other channels (and not just YT and IG). Platforms like Substack are good alternatives to turn to when diversifying content.
āļø We wish we wrote this
A curated list of the past 2 weeksā must-read articles:
Learn how to turn ideas into viral breakthroughs
TikTok is on thin ice ā now alternative apps are competing for brands and creators
No one impacted culture as much as TikTok
š Keeping up on the socials
Because we know you like to stay in the know:
Whatās the best alternative app to TikTok?
How creators feel migrating to Rednote
Bad Bunny has everyone and their mothers crying over his latest album
š„ Trend Radar: Blow up or fall behind
The trending topics, sounds, and formats to key and eye on:
š Ready to meet your NoGood partner?
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