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Anton's avatar

This shift from influencer-driven to employee-generated content feels like a long-overdue course correction. We’ve glamorized outsiders for so long that we forgot how much more compelling it is to hear from someone on the inside—someone who actually knows the heartbeat of the company. EGC not only boosts trust and transparency, but it puts the spotlight back on substance over spectacle. Excited to see more brands lean into this deeper form of storytelling. Thanks for highlighting the pivot.

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Transparency Workshop's avatar

Are we finally tiring of influencers in favour of more authentic, meaningful content? We can only hope.

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