NoGood News

NoGood News

Share this post

NoGood News
NoGood News
NoGood News | Vol. 64
User's avatar
Discover more from NoGood News
Access direct insights from our growth experts, must-know industry news, and Q&As with partners and thought leaders. Subscribe to get our bi-weekly growth newsletter in your inbox (for free).
Over 7,000 subscribers
Already have an account? Sign in

NoGood News | Vol. 64

Is generative AI about to become mainstream for Apple users?

NoGood's avatar
NoGood
Mar 27, 2024
1

Share this post

NoGood News
NoGood News
NoGood News | Vol. 64
Share

Hi NoGoodies,

Before we jump into another round of the NoGood News, here's a quick TL;DR of what's below:

  • Gen Z is destroying the sales funnel

    How we’ve transitioned from a sales funnel to a sales loop

  • Apple and Google are considering integrating Gemini AI with iPhones.

    Is generative AI about to become mainstream for Apple users?

  • Zero click searches are causing a decrease in organic click-through-rate

    How to optimize your SEO strategy for zero-click search

Ready? Let’s get into it.


📊 Gen Z is destroying the sales funnel

How we’ve transitioned from a sales funnel to a sales loop

Gen Z has proven that purchase does not always happen linearly from awareness to conversion.

Because younger users put more thought into justifying purchases, the sales funnel has turned into a sales loop, with buyers constantly moving through the phases of discovery, consideration, review, and participation.

Brands need to realize that social media is the “hub of existence” for the younger generation.

To be successful, brands must consistently be on social platforms to reach users where they already are.

Brands must deliver value beyond their product to continuously be top of mind for younger consumers.

Do you think Gen Z has destroyed the sales funnel?

Learn more


📲 Apple and Google are considering integrating Gemini AI with iPhones

Is generative AI about to become mainstream for Apple users?

In the past, Apple has tried to create its own LLM and failed. They experimented with Apple GPT and another LLM model called “Ajax” both of which fell short of expectations.

This partnership would allow Gemini to be used by the over 2 billion active Apple devices which could be a win for both parties:

  1. Apple is finally able to implement AI into its operating system 

  2. Google advances in their push to become a top search engine

Implementing Gemini into Apple’s operating system would significantly expand Gemini’s user base and create more value for Apple users.  

Do you think the Apple X Gemini collaboration is a good idea?

Share your thoughts


📉 Zero-click searches are causing a decrease in organic click-through rates

How to optimize your SEO strategy for zero-click search

Zero-click searches are becoming increasingly common as search engines aim to provide quick and direct answers to user queries. 

Websites featuring zero-click experiences can see benefits such as increased visibility and more organic traffic.

Providing quick answers to search queries can also help build authority in the website’s niche.

However, there are some downsides like reduced click-through rates and potential loss of control over user interaction with the content.

Here are 3 ways to optimize for zero-click searches:

  1. Understand Featured Snippets: Identify common questions or search queries related to your industry and create content that directly answers these queries.

  2. Keyword Optimization: Identify high-volume keywords that are likely to generate zero-click results and focus on creating content around them.

  3. User Intent Optimization: Create content that directly addresses the intent behind the search query, increasing the likelihood of appearing as a zero-click result.

Head to our blog to learn more about zero-click search and their impact on SEO.

Browse our guide


🎙️ Q&A with an expert

A bi-weekly interview series with the best in the game

A conversation with Sarah Baus, TikTok Community Manager

Q: Who would face the biggest loss if the TikTok ban were to happen?

A: Businesses – both small and large – and creators can expect to see immense losses if TikTok is banned. Many brands and creators have invested a lot of time and money into growing their TikTok channels. A TikTok ban would force everyone to redirect their energy to growth on other platforms such as YouTube Shorts and Instagram Reels. Since TikTok’s algorithm is the best for discovery, creators would find growth on other platforms to be much more challenging. The algorithms on YouTube and Instagram don’t constantly feed your content to new audiences which makes organic growth on these platforms much trickier. 

Q: How would the potential TikTok ban affect brands' marketing strategies?

A: A TikTok ban would provide an opportunity for brands that are fast and nimble to come out on top. Everyone will need to take the energy they have been dedicating to TikTok and bring it to new social channels. I think brands should implement a new content strategy optimized for YouTube because Shorts has the second-highest conversion rate after TikTok. I recommend that brands create new growth goals based on the success metrics for each platform. 


✍️ We wish we wrote this

A curated list of the past 2 weeks’ must-read articles:

  • Nvidia, Taylor Swift Productions, and Taco Bell have been named among the most innovative companies

  • Nike and Lululemon need to devise a plan to combat fast-growing competition

  • Ganni is taking over fashion on Instagram, quickly becoming a celebrity favorite


👀 Keeping up on the socials

Because we know you like to stay in the know:

  • We weren’t impressed by the strategy behind Kylie’s new alcohol company

  • When do you think the worst time for a meeting is?

  • Outdoor voices is closing all its retail stores and transitioning to online DTC.



Subscribe to NoGood News

Launched a year ago
Access direct insights from our growth experts, must-know industry news, and Q&As with partners and thought leaders. Subscribe to get our bi-weekly growth newsletter in your inbox (for free).
1

Share this post

NoGood News
NoGood News
NoGood News | Vol. 64
Share

Discussion about this post

User's avatar
Influencer marketing is out, employee-generated content is in
📰 NoGood News | Vol. 89
Mar 19 • 
NoGood
7

Share this post

NoGood News
NoGood News
Influencer marketing is out, employee-generated content is in
2
Memes are dominating Halloween -- turning spooky into sharable
📰 NoGood News | Vol. 79
Oct 23, 2024 • 
NoGood
2

Share this post

NoGood News
NoGood News
Memes are dominating Halloween -- turning spooky into sharable
What's next? Here are our 2025 trend predictions (hot takes edition).
📰 NoGood News | Vol. 83
Dec 18, 2024 • 
NoGood
8

Share this post

NoGood News
NoGood News
What's next? Here are our 2025 trend predictions (hot takes edition).

Ready for more?

© 2025 NoGood
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Create your profile

User's avatar

Only paid subscribers can comment on this post

Already a paid subscriber? Sign in

Check your email

For your security, we need to re-authenticate you.

Click the link we sent to , or click here to sign in.