NoGood News | Vol. 64
Is generative AI about to become mainstream for Apple users?
Hi NoGoodies,
Before we jump into another round of the NoGood News, here's a quick TL;DR of what's below:
Gen Z is destroying the sales funnel
Apple and Google are considering integrating Gemini AI with iPhones.
Is generative AI about to become mainstream for Apple users?
Zero click searches are causing a decrease in organic click-through-rate
Ready? Let’s get into it.
📊 Gen Z is destroying the sales funnel
How we’ve transitioned from a sales funnel to a sales loop
Gen Z has proven that purchase does not always happen linearly from awareness to conversion.
Because younger users put more thought into justifying purchases, the sales funnel has turned into a sales loop, with buyers constantly moving through the phases of discovery, consideration, review, and participation.
Brands need to realize that social media is the “hub of existence” for the younger generation.
To be successful, brands must consistently be on social platforms to reach users where they already are.
Brands must deliver value beyond their product to continuously be top of mind for younger consumers.
Do you think Gen Z has destroyed the sales funnel?
📲 Apple and Google are considering integrating Gemini AI with iPhones
Is generative AI about to become mainstream for Apple users?
In the past, Apple has tried to create its own LLM and failed. They experimented with Apple GPT and another LLM model called “Ajax” both of which fell short of expectations.
This partnership would allow Gemini to be used by the over 2 billion active Apple devices which could be a win for both parties:
Apple is finally able to implement AI into its operating system
Google advances in their push to become a top search engine
Implementing Gemini into Apple’s operating system would significantly expand Gemini’s user base and create more value for Apple users.
Do you think the Apple X Gemini collaboration is a good idea?
📉 Zero-click searches are causing a decrease in organic click-through rates
How to optimize your SEO strategy for zero-click search
Zero-click searches are becoming increasingly common as search engines aim to provide quick and direct answers to user queries.
Websites featuring zero-click experiences can see benefits such as increased visibility and more organic traffic.
Providing quick answers to search queries can also help build authority in the website’s niche.
However, there are some downsides like reduced click-through rates and potential loss of control over user interaction with the content.
Here are 3 ways to optimize for zero-click searches:
Understand Featured Snippets: Identify common questions or search queries related to your industry and create content that directly answers these queries.
Keyword Optimization: Identify high-volume keywords that are likely to generate zero-click results and focus on creating content around them.
User Intent Optimization: Create content that directly addresses the intent behind the search query, increasing the likelihood of appearing as a zero-click result.
Head to our blog to learn more about zero-click search and their impact on SEO.
🎙️ Q&A with an expert
A bi-weekly interview series with the best in the game
Q: Who would face the biggest loss if the TikTok ban were to happen?
A: Businesses – both small and large – and creators can expect to see immense losses if TikTok is banned. Many brands and creators have invested a lot of time and money into growing their TikTok channels. A TikTok ban would force everyone to redirect their energy to growth on other platforms such as YouTube Shorts and Instagram Reels. Since TikTok’s algorithm is the best for discovery, creators would find growth on other platforms to be much more challenging. The algorithms on YouTube and Instagram don’t constantly feed your content to new audiences which makes organic growth on these platforms much trickier.
Q: How would the potential TikTok ban affect brands' marketing strategies?
A: A TikTok ban would provide an opportunity for brands that are fast and nimble to come out on top. Everyone will need to take the energy they have been dedicating to TikTok and bring it to new social channels. I think brands should implement a new content strategy optimized for YouTube because Shorts has the second-highest conversion rate after TikTok. I recommend that brands create new growth goals based on the success metrics for each platform.
✍️ We wish we wrote this
A curated list of the past 2 weeks’ must-read articles:
Nvidia, Taylor Swift Productions, and Taco Bell have been named among the most innovative companies
Nike and Lululemon need to devise a plan to combat fast-growing competition
Ganni is taking over fashion on Instagram, quickly becoming a celebrity favorite
👀 Keeping up on the socials
Because we know you like to stay in the know:
We weren’t impressed by the strategy behind Kylie’s new alcohol company
When do you think the worst time for a meeting is?
Outdoor voices is closing all its retail stores and transitioning to online DTC.