There's a very important reason why Aritzia took so long to launch an app

After years of silence, Aritiza released their first mobile app this week

Aritizia’s new app isn’t just another eCommerce channel trying to compete with Zara or Revolve.

Their new mobile app borrows the best of three worlds — TikTok’s content-driven discovery, Pinterest’s inspiration loop, and ChatGPT’s AI-powered memory — then brings it all in-house.

Inside the app, shoppable videos stream from stylists and creators.

A digital closet tracks every purchase you’ve ever made, and an algorithm learns your taste over time to help you curate looks.

It’s a smart play given that ChatGPT recently rolled out built-in shopping and checkout features, signaling how fast discovery and conversion are collapsing into one step.

Every major platform is training consumers to shop through content and trust algorithms that “remember” them

But that behavior was happening off-platform.

Aritzia’s latest move pulls it all back into their own ecosystem.

They’re building an owned, AI-driven funnel that keeps discovery, data, and decisions under one roof.

What do you think of Aritzia’s new app release?