Hi NoGoodies,
We get it, you’re busy. So here’s our weekly digest to catch you up on all of the marketing news you may have missed this past week...
1. Spotify built poster theft into the poster.
The latest installment of Spotify’s Fan Life campaign uses street posters with perforated sections designed to be torn off and taken home, with a handful of them hiding artist-signed versions among the crowd. Fans have been ripping down gig posters for decades, so Spotify just stopped fighting the behavior and built the whole campaign around it.
2. Callaway and Good Good Golf’s new driver faces a major PR crisis.
The spot was meant to promote a co-branded driver, but instead it showed Good Good co-founder Garrett Clark shoulder-checking fellow creator Alexis Miestowski for reaching toward it. Callaway, which had approved the ad before it posted, ended the three-year partnership after Dick’s and Golf Galaxy pulled the merchandise amid the backlash. Apology posts went up fast, but customers know how long an internal approval process actually takes, and every new customer googling either brand now runs into this before anything else they’ve built.
Figma and Slate create their own microseries.
Figma and Slate both dropped original branded episodic content this week, joining the growing list of companies creating their own branded content series. The ad used to be the interruption between the entertainment, but the rise of branded shows has made the ad part of the entertainment.
Vaseline let the internet rename it.
A Korean beauty creator named Min Day Lee posted a skincare video pronouncing “Vaseline” as “Baseline,” and the internet decided it liked her version better. The clip crossed two million views, and the pronunciation spread everywhere, so Vaseline joined the joke, changing its social display name to “Baseline” and naming Lee the brand’s new CEO.
Pizza Hut dropped the word “pizza” from its own name.
The chain is going by “Hut” for the next 25 weeks to line up with the NFL season, covering the word “Pizza” on select storefront signs with football graphics, so some locations now literally read “Hut Hut.” It’s the same move Levi’s pulled this summer, covering its own logo with a white tarp after FIFA forced the cover-up.
Any other news we may have missed? Let us know in the comments!