I love how you present Issey Miyake! I had the privilege to work with monsieur Miyake himself. He was truly a passionate and visionary designer! His pure, slick design is a perfect match with Apple!
The Issey Miyake collab is brillant positioning. Apples essentialy selling identity at this point, not just functionaliy. That $230 price tag isnt about the materials, its about signaling you understand both tech and fashion culture. Most people miss that the target audience already owns Issey Miyake pieces.
love that last sentence
I love how you present Issey Miyake! I had the privilege to work with monsieur Miyake himself. He was truly a passionate and visionary designer! His pure, slick design is a perfect match with Apple!
The Issey Miyake collab is brillant positioning. Apples essentialy selling identity at this point, not just functionaliy. That $230 price tag isnt about the materials, its about signaling you understand both tech and fashion culture. Most people miss that the target audience already owns Issey Miyake pieces.
So weary of the fashion industry, constantly changing without reason, except to run up profits and make billionaires richer.