NoGood News | Vol. 65
April Fool’s Day isn’t fooling anyone this year.
Hi NoGoodies,
Before we jump into another round of the NoGood News, here's a quick TL;DR of what's below:
April Fool’s Day Isn’t Fooling Anyone This Year
Here’s how your favorite brands are getting in on the pranks
SEO for Spotify Is the Best Way for Artists to Get Exposure
LinkedIn Is Getting Rid of Lookalike Audiences
Ready? Let’s get into it.
🙈 April Fool’s Day Isn’t Fooling Anyone This Year
Here’s how your favorite brands are getting in on the jokes this year
Nearly every brand shared a fake product or outrageous collaboration for April Fool’s Day this year.
So, what does the normalization of April Fool’s Day jokes mean for brands?
Brands have an opportunity to show how well they know their audience, i.e., knowing their sense of humor
It provides a chance for brands to be a part of cultural moments or viral conversations that might typically be seen as off-brand
Brands can benefit from collaboration without having to commit to a partnership
Did any of your favorite brands make you laugh this April Fool’s Day?
🎤 SEO for Spotify Is the Best Way for Artists to Get Exposure
How to Get Discovered Using Spotify SEO
There are more search engines than just Google or Bing. Many popular entertainment platforms, such as YouTube, TikTok, Pinterest, and Spotify, are also search engines.
They all have algorithms that serve results based on specific criteria.
So, how do you get discovered with SEO on Spotify?
Optimize for Search with Keywords: Include target keywords in your playlist titles and descriptions, as well as on your homepage and biography.
Build Backlinks: Get featured in playlists created by Spotify and users to gain valuable backlinks
Head to our blog to learn more about Spotify SEO and how you can implement these strategies.
👥 LinkedIn Is Getting Rid of Lookalike Audiences
Here’s how to adjust your strategy for predictive audiences
LinkedIn is retiring Its Lookalike Audiences feature in favor of a more forward-looking feature called Predictive Audiences.
Rather than looking at past behavior like Lookalike, Predictive Audiences will use predictive data to suggest new users.
Here’s what this means for marketers:
Lookalikes will now be an AI-powered Predictive Audiences feature.
The Audience Expansion feature pairs with predictive audiences to target ads to users similar to the chosen audience.
The Matched Audiences feature allows you to target specific segments of users.
Head to our blog to learn more about Predictive Audiences and how to incorporate them into your marketing strategy.
🎙️Q&A with an Expert
A bi-weekly interview series with the best in the game
Q: What were the recent changes to Consent Mode, and why are they important?
A: As of March 2024, all websites with visitors from EEA locations are legally required to display an active consent banner with Consent Mode V2 implemented. This is important because websites can gain valuable analytics from unconsented users through consent mode, while still respecting users' privacy requests. If a user fails to accept cookies, Google AI will analyze historical trends and observable data to quantify the relationship between consented and unconsented users. If a user declines cookies, conversion modeling helps fill the gaps where data would have been lost.
Q: How should marketers navigate the recent changes to Consent Mode?
A: Websites in EEA locations or with users in those locations need to act now to implement Consent Mode V2. However, even if you are not located in the EEA, we still recommend implementing Consent Mode, as it provides valuable insight into performance analytics and increases conversions. If you need help implementing Consent Mode V2, we have a team of experts who can help.
✍️ We wish we wrote this
A curated list of the past 2 weeks’ must-read articles:
The future of streaming relies heavily on marketing strategies
Levi’s is named one of the most trustworthy brands in America
👀 Keeping up on the socials
Because we know you like to stay in the know: