📰 NoGood News | Vol. 63
📰 NoGood News | Vol. 63
The first of its kind — a comprehensive LLM report on generative AI in marketing
Hi NoGoodies,
Before we jump into another round of the NoGood News, here's a quick TL;DR of what's below:
Maximizing the potential of generative AI in marketing
You need to know about Google SGE
These are the AI experiments shaping the future of searchA SxSW weekend 1 recap
See what we got up to in Austin, Texas!
Ready? Let's get into it.
🤖 Maximizing the potential of generative AI in marketing
A comprehensive overview and LLM report
Hot take: not all AIs are made equal.
That’s why we created a groundbreaking AI study — the first of its kind — to evaluate the performance of five Large Language Models (LLMs) across diverse marketing tasks.
We evaluated them based on:
Accuracy
Practical solution
Creativity
Thoroughness
Coherence
Expected outcome
…as they performed various marketing tasks such as:
Marketing strategy
Campaign planning
Creative ideation
Ad copywriting
Conversion rate optimization
Content writing
Between OpenAI’s ChatGPT and Meta’s Llama, what’s the best AI in the field?
Is there even a best one? If not, which AI is best for which task?
The results of our study might surprise you, so we recommend you to take a look for yourself.
🔍 You need to know about Google SGE
These are the AI experiments shaping the future of search
Google is changing what it means to be a search engine.
With SGE, Google is changing how users ask questions and receive information, presenting users with AI-powered overviews, easier ways to follow-up, vertical experiences and more.
While Google will argue that they are “taking more of the work out of searching” for users, marketers know that competition for the top spot is only going to get steeper.
This is not only true for SEOs, Google Ads will certainly be affected but being moved down lower on the page.
What does this mean for search marketers?
With SGE, search marketers will have to know how to optimize for generative search through:
Creating high-quality content
Starting with the search intent
Focusing on natural language
Using structured data
While intentions may be user-focused, this change will have the largest impact on search since the helpful content update in August of 2022.
Are you ready for the change?
🤠 A SxSW weekend 1 recap
See what we got up to in Austin, Texas!
We had such a great time at weekend 1 of SXSW!
We are so excited to have hosted an in-depth conversation between Mostafa ElBermawy and Sarah Baus about the value of building brand communities through culture-driven content.
We were also able to visit (and give our thoughts on 👀) brand activations from Tide, LaCroix, Sharpie and more to see how the biggest brands in the game are building better relationships and fostering community with their audience base.
If you came out to our talk — thank you for joining us, and if you weren't able to make it, stay tuned for the fully recorded feature panel soon!
🎙 Q&A with an expert
A bi-weekly interview series with the best in the game
Q: What is the Google Core Update and why is everyone talking about it?
A: The new Google Core Algorithm update is designed to, "...address new and evolving abusive practices that lead to unoriginal, low-quality content showing up on Search", and it's going to be one of the most impactful updates to date! Google is planning to reduce low-quality content in search results by 40%, meaning we’re going to see the most fluctuations in keyword rankings that we’ve ever seen from other algorithm updates. This update is such a big deal because, for the last year, a lot of people have been using AI to mass produce content highly designed for search engines and not users. Those are the people who are going to be the most negatively impacted by this update and it's going to force teams to re-think how they utilize AI in their workflows.
Q: What should brands and SEO experts do to prepare for this algorithm update?
A: Stop thinking of AI as a content-writing tool. It's an information summarizer of what already exists in search results. Brands need to create expert point-of-view content that provides unique value and insights that are not yet being talked about in search results. Your users should be able to read one piece of content, have all of their questions answered, and be able to apply what they've learned to achieve their goals. SEO experts need to shift their brains from “search engine optimizers” to “user experience optimizers”. If you put the user first, the search engines will follow.
✍️ We wish we wrote this
A curated list of the past 2 weeks' must-read articles:
Gen Z is breaking the marketing funnel — here’s how
Google is rolling out a BIG update this month
How Netflix’s massive paydays, COVID and TikTok caused ‘explosion of comedians’
👀 Keeping up on the socials
Because we know you like to stay in the know:
Celebrating International Women’s Day with valuable advice from the women of NoGood
We’re at SxSW, of course we’re never gonna stop talking about it