📰 NoGood News | Vol. 56
The current model of membership marketing won’t work forever
Hi NoGoodies,
Before we jump into another round of the NoGood News, here's a quick TL;DR of what's below:
How to foster a burgeoning user base
Garnering loyalty through membership marketingThe foundational pillar of search engine optimization
Executing technical SEO audits in 12 pivotal stepsAI's newest transformational development
The launch of Humane's wearable AI pin
Ready? Let's get into it.
🛒 Accumulating a loyal user base
Why membership marketing is your secret weapon
How can companies focus on lessening their spend on customer acquisition while retaining their consumer bases? Two words: Brand loyalty.
From Starbucks’ web3 loyalty program to Sweetgreen’s “Sweetpass” membership, successful brands are exploring subscription models to ensure recurring revenue.
Here are the advantages of membership marketing:
1. Increased customer retention: A well-executed membership program encourages members to continue their engagement with the brand.
2. Organic UGC and asset creation: Brands can leverage user-generated assets for their own brand content, sharing user testimonials to retarget acquisition efforts.
3. Community building: Membership programs create senses of community among members who share a common interest or passion for a brand.
Read more to discover the additional ways that membership marketing reinforces brand loyalty.
🔎 The key to successful search engine optimization
Performing pivotal SEO audits in 12 transformational steps
Technical SEO, the foundational pillar of search engine optimization, plays an undeniable role in ensuring your website is discoverable and user-friendly.
Here are a few of the search engine optimization steps to prioritize during your next audit:
1. Mobile optimization – from a technical perspective, it’s wise to conduct a secondary audit of your website using a mobile crawler.
2. Identifying image issues – image optimization is a frequently overlooked aspect of SEO, yet it offers numerous benefits to your website, like improved load speed.
3. Fixing code issues – it’s important to remember that search engines perceive your website as lines of code. Be sure to manage meta and canonical tag issues.
Be sure to browse the whole guide for a solid foundation of technical SEO audits and their essential factors, like site speed, mobile optimization, and indexation.
🤖 The latest in wearable AI developments
The revolutionary launch of Humane's AI pin
Humane's AI pin is officially out – the voice-controlled device that collects data via an on-board camera and can be used without a tethered smartphone.
Here's how Humane orchestrated their highly-anticipated launch, and will redefine our technological interaction on a daily basis:
1. Private messaging: Humane emphasizes their privacy features to proactively address existing concerns and build trust with potential users.
2. Generating buzz: Building excitement around Humane's product launch through strategic teasers, like displaying the AI pin during Ted Talks, successfully intrigued consumers.
3. Formulating a vision: Humane's plan to create an ecosystem for third-party features, like to Apple's App Store, allots ample room for market expansion and user anticipation.
Do you think the Humane AI pin could one day replace smartphones? Let us know your thoughts.
🎙 Q&A with an expert
A bi-weekly interview series with the best in the game
A conversation with Caitlyn Ceneviva, Growth Marketing Manager
Q: With the ever-evolving algorithms, how do you navigate changes in search engine and answer engine platforms to optimize campaigns effectively?
A: It's all about finding that sweet spot. You don't want to be the guinea pig for every new algo change or PPC feature right out of the gate, but you also don’t want to be the last one to adapt and miss out on possible strong results. Testing is key. Ease into a new feature, start slow, and ramp it up as success rolls in. Remember, Google's products and features are constantly evolving. Instant magic might not happen. Give it some time.
Q: How have the roles of automation and AI evolved in PPC, and what benefits or challenges have you encountered while leveraging these technologies?
A: The blessing and the curse of AI in PPC is the fact that we are seeing less and less control over our platforms than ever before. While some people see the lack of control as a scary thing, when done correctly, it can lead to really great results. Results that don’t require as much time and effort from us. This then gives us more time to really focus on overarching strategy and testing out new ideas that we might not have had the time for before, which tends to lead to stronger results for our clients.
✍️ We wish we wrote this
A curated list of the past 2 weeks' must-read articles:
Is your brain stuck on the formidable performance plateau?
How AI-driven contextual targeting is helping advertisers
Hard-to-swallow marketing pills: From segmentation to entrepreneurship
👀 Keeping up on the socials
Because we know you like to stay in the know:
Gen Z money spending habits: A new financial mentality
The ingeniously marketed Stanley Cup car fire response