📰 NoGood News | Vol. 55
Exposing AI's sneaky impact on Google Ads
Hi NoGoodies,
Before we jump into another round of the NoGood News, here's a quick TL;DR of what's below:
AI's sneaky impact on Google Ads
How generative AI is changing Google AdsOatly wants to pay for your ad
A strategic open challenge to the dairy industryCreating a continuous customer acquisition loop
The ultimate guide to referral programs
Ready? Let's get into it.
🦾 AI's sneaky impact on Google Ads
How generative AI is changing Google Ads
Google Ads has come a long way since its inception.
In the early days, advertisers had to manage and optimize their campaigns manually, often relying on their intuition and limited data.
However, as the volume of data and the complexity of advertising platforms increased, it became clear that manual management was no longer enough.
To address these challenges, Google Ads began integrating AI and machine learning algorithms.
These algorithms analyze massive data sets, taking into account factors such as user behavior, demographics, and historical performance to make real-time bidding decisions.
Read more to take a closer look at some of the key advancements in AI-driven Google Ads.
🥛 Oatly wants to pay for your ad
A strategic open challenge to the dairy industry
The leading oat drink brand is challenging the dairy industry to show its carbon footprint by offering to pay for ad space for the brands that are able to answer 68 questions to reveal their own carbon footprint.
Yes, it is a bit disingenuous, but here’s why it’s also genius:
1. The mild snark is perfectly consistent with Oatly’s witty, playful brand of voice
2. It’s not a gimmick for gimmick’s sake — it’s backed by genuine purpose and a desire for grater transparency in the dairy industry
3. It’s a play on the tried-and-true competitor comparison ad format that’s long due for reinvention
The most interesting aspect of this campaign is that its message grows stronger with time.
The silence from the dairy industry is loud and the lack of response on the call for transparency further drives home Oatly’s message of lowering climate impact.
🔁 Creating a continuous customer acquisition loop
The ultimate guide to referral programs
The importance of referral programs in driving customer acquisition and retention cannot be overstated.
People trust referrals from someone they know.
A study published by Investpro found that 88% of consumers trust online reviews as much as personal recommendations from friends.
One of the key benefits of implementing a referral program in a marketing strategy is that it can result in acquiring loyal and valuable customers.
Not only is their customer lifetime value generally higher, but referred types of customers are also more likely to refer new customers, creating a loop of continuous customer acquisition.
They also improve customer retention rates. Satisfied customers who feel valued and appreciated are more likely to stay with a brand and remain active customers for a long time.
This often translates into positive reviews, increased repeat purchases, and of course, valuable referrals.
🎙 Q&A with an expert
A bi-weekly interview series with the best in the game
A conversation with Daniel Le, Growth Designer
Q: Motion design is becoming increasingly popular in digital marketing. Can you explain the role of motion graphics and animations in capturing and retaining the audience's attention in today's fast-paced digital landscape?
A: Motion design is a game-changer when it comes to capturing and holding attention. Think of it as your secret weapon for conveying intricate ideas and compelling stories. It taps into our innate visual nature, making it easier for people to connect with the content and digest information. In a world where attention spans are getting shorter and there's a constant barrage of content and ads, motion graphics are like a breath of fresh air. They not only stand out but also offer that extra dose of visual stimulation that keeps viewers engaged.
Q: As a creative designer, what are the most exciting trends you see on the horizon for motion design, and how do you anticipate they will impact the future of growth marketing?
A: We're seeing more and more motion design being used on websites, especially on homepages and headers. It adds that extra layer of interactivity and visual appeal to keep users on the page for longer. Plus, the rise of 3D motion and rendering is taking things to a whole new level, making visuals look deeper and more lifelike.
What's even cooler is how we're rethinking storytelling. It's not just about what we say, but how we say it. AI is opening up new doors to personalized, compelling content that keeps people clicking and sticking around. It's an exciting blend of creativity and tech, and it's going to be a game-changer for the future of growth marketing.
✍️ We wish we wrote this
A curated list of the past 2 weeks' must-read articles:
Have advertisers accidentally canceled comedy by being too purposeful?
Gen Z brands that are "doing weird right"
What's with the obsession with the shape-shifting logo?
👀 Keeping up on the socials
Because we know you like to stay in the know:
Goop is stepping off its pedestal (it's going mass market)
A24 is a cult, and here's why