Moo Deng just dropped her own crypto
📰 NoGood News | Vol. 78
Hi NoGoodies,
Before we jump into another round of the NoGood News, here's a quick TL;DR of what's below:
Moo Deng just dropped her own crypto
Here's how this baby hippo turned into the internet's latest obsession
Leveraging AI as a graphic designer is key for developing creative ads
Here are some tips on making creative ads using AI design tools
Substack is one of the best places to discover marketing insights
Ready? Let's get into it.
🦛 Moo Deng just dropped her own crypto
Here's how this baby hippo turned into the internet's latest obsession
The internet’s latest obsession made Moo Deng popular overnight and grew Moo Deng Coin up to 1,400%.
Moo Deng Coin is the product of a niche online culture that also birthed Dogecoin – all because of her unbearable cuteness.
How did Moo Deng become an internet sensation?
Because the internet will always need something to obsess over.
The internet was quick to release Moo Deng merch, memes, fan art, and more all because of their love and obsession for her.
Even brands like Sephora were quick to hop on this viral sensation and advertised blush products where customers can achieve Moo Deng’s “pink & peachy tone” cheeks.
This only proves that the internet works in mysterious ways – people will always find something to be obsessed with, unconventional or not.
Social media accelerates how quickly things can go viral overnight and brands need to tap in to get the most out of it while the flame lasts.
How long do you think Moo Deng’s virality will last for?
🎨 Utilizing AI as a graphic designer is key for developing creative ads
Here’s some tips to leverage AI with our most used AI design tools
Nowadays, you can find any type of AI tool to help you with just about anything.
Here are some tools that our design team has found most useful when it comes to making our creative ads:
Adobe Photoshop’s generative fill: If an image needs more space for copy, then a quick solution is to generate more of the background. What might’ve taken ages to photoshop or source another image, can be done in a matter of minutes.
Midjourney: Our team typically uses this tool for concepting ideas and forming backgrounds or objects whenever we lack resources or photography.
Adobe Firefly: This is great if you’re trying to be even more accurate/specific when it comes to the shape and material you want to generate.
Having AI at our disposal allows us to think of bigger, more out-of-the-box ideas for our clients.
Ideation > prompt engineering > photoshopping
With AI pushing the boundaries of visual capabilities, it’s important to recognize the collection of data used to generate images and be wary of your project’s needs and standards as well as factor in timelines for trial and error in AI experimentation.
Our team is always adapting and looking for the latest problem-solving programs to enhance our creative ads and processes.
💡Substack provides some of the best marketing insights
Here’s 9 marketing Substack newsletters to stay on top of
Substack has revolutionized how we consume content by connecting readers directly with industry experts and thought leaders.
By focusing on discoverability, Substack has provided a space for top industry professionals to share their marketing insights and expertise with their audience.
We’ve hand-picked some of the best marketing newsletters on Substack to keep you informed about the latest industry trends.
Best marketing newsletters to follow on Substack
🎙️ Q&A with an expert
A bi-weekly interview series with the best in the game
Q: Do you think the market is oversaturated with influencers and how does this impact the effectiveness of campaigns?
A: There are more people trying to enter the creator economy than ever, but no I don't think the market is totally oversaturated with influencers. The internet is huge and for every niche and interest group there are plenty of people who are looking to be catered to with interesting content. However, I do think the market is oversaturated with influencer campaigns--especially lazy/generic ones. As far as the effectiveness of campaigns, this just means the responsibility is on marketers to be strategic and intentional about the ways they incorporate influencers into their overall plans. Slapping your brand on a creator's content isn't enough, especially if you're not working with immediate brand recognition. Develop and experiment with different ways to connect with your audience while also embracing influencers' styles and existing platforms.
Q: How do you see influencer marketing evolving in the next few years?
A: It's becoming more prevalent now, but in the next few years I think the biggest change in influencer marketing will be a shift towards blending creator relationships into bigger paid ad campaigns, and not limiting them to social media. For a long time brands looked at social media as a counter measure, or an unrelated marketing channel, and they now treat influencers similarly. But creator platforms are getting bigger —and even those considered "celebrities" are jumping into content creation — so the line between a traditional spokesperson and an influencer will only continue to mesh as marketers realize that they can both be powerful tools for clients.
✍️ We wish we wrote this
A curated list of the past 2 weeks’ must-read articles:
Google, watch out — Yelp is making their biggest comeback yet
Levi’s is capitalizing on Beyonce’s shoutout in Cowboy Carter
OpenAI soon to generate writing and code on canvas — just for you
👀 Keeping up on the socials
Because we know you like to stay in the know:
Nutter Butter is to Gen Alpha is what Duolingo is to Gen Z
When your manager gives the team a pep talk
Stephen Nedoroscik’s DWTS performance is peak brand consistency
🔥 Trend Radar: Blow up or fall behind
The trending topics, sounds, and formats to key and eye on:
Unhinged hear me out cake
Let’s roast you in a “I lied, put your clothes back on” trend
Your favorite Halloween audio is back in season
“Go Kylie go” should be your morning anthem before work
Where will the wind take you today?
🚀 Ready to meet your NoGood partner?
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