Is Wicked's marketing strategy risking consumer fatigue?
📰 NoGood News | Vol. 81
Hi NoGoodies,
Before we jump into another round of the NoGood News, here's a quick TL;DR of what's below:
BFCM is creeping up and every dollar counts
Here’s are some important SEM strategies to keep in mind for the holiday season
AI answer engines are here and they’re not leaving anytime soon
Is Search GPT’s Chrome Extension worth downloading?
Ready? Let's get into it.
💵 BFCM is creeping up and every dollar counts
Here’s are some important SEM strategies to keep in mind for the holiday season
As the holiday season approaches, eCommerce businesses gear up for one of the most critical periods of the year, with Black Friday and Cyber Monday (BFCM) leading the charge.
Given this high-stakes shopping period, optimizing Google Ads campaigns becomes crucial to maximize revenue.
On one hand, there’s an unprecedented surge in consumer demand; on the other, there’s fierce competition for attention and conversions.
Here are 11 tips and tricks to explore how you can make the most of this lucrative season!
Start prepping your campaigns early
Pick BFCM promos that drive results
Review past performance and set goals
Warn the algorithm that change is coming by setting seasonality adjustments
Add new sales/deals-related keywords to your keyword strategy
Optimize your PMax campaigns for sales
Craft urgency-driven ad copy and optimize landing pages
Utilize extension assets to promote your sales
Leverage smart bidding, audience targeting, and remarketing
Utilize AI tools for enhanced decision-making
Optimize for mobile shoppers
👀 AI answer engines are here and they’re not leaving anytime soon
Learn how to rank on Perplexity AI
AI answer engines are here and they are changing the way users search the internet. Companies like Perplexity are testing brands and marketers to keep up with changing technology.
4 ways to optimize your content for Perplexity
Build presence on online communities: encourage reviews, actively contribute to industry-specific conversations, and respond to all reviews
Build presence on authoritative websites: use websites that are specific to your industry and interview with experts in the field
Quality and style of content: write high-quality content, have it user centered, and prioritize its clarity
Detailed FAQ’s: keep it relevant, accurate, comprehensive, and directly connected to user queries
Perplexity AI values quality content that can be formatted in a conversational tone. It may seem daunting to tackle ranking on the many answer engines that are being developed but it is worth it. If you focus your content on client intent then ranking won’t be nearly as hard as it seems.
🤔 Is Search GPT’s Chrome Extension worth downloading?
Find out why not and why we looked into different alternatives
We recently installed the SearchGPT Chrome extension, but ended up removing it just a few hours later.
5 problems within the Search GPT Chrome extension
Local search: searchGPT does not provide such reviews, making it difficult for users to assess the quality of a product or service
Intent recognition and understanding synonyms: when using keywords in searches, the extension often missed the intent behind the queries
Usage limits: the extension can suddenly stop working and display a daily limit message.
Missing search use cases: features like images, travel, video, news, and shopping are either underdeveloped or completely absent
Grounding and real-time information: SearchGPT struggles to keep up with current events or dynamic data, making it less reliable for urgent inquiries
The barrier of breaking old habits: The extension simply doesn’t measure up to our expectations for a default search engine
🎙️ Q&A with an expert
A bi-weekly interview series with the best in the game
Q: What are your thoughts on the marketing strategy behind the upcoming Wicked movie?
A: The marketing strategy is unapologetically over the top. Which is on brand for a deeply devoted audience of ex or current theater kids, right? I love the glitz and glam of it all but, it's overwhelming when the press tour interviews, merchandise and conversations on social media are plagued by one movie. Some efforts seem forced, like Wicked Crocs, which turns me off from purchasing anything Wicked related. But nonetheless, I will be watching the film in theaters!
Q: Do you think that it’s possible to over-market something to the point of consumer fatigue?
A: Absolutely. Like everything, balance is key. I believe there is a fine line between successful marketing and marketing that goes too far over board. For me personally, overexposure to specific songs, products, people and social media trends leads me to tune out and often develop a negative sentiment around the subject. Brands should be strategic in the relevancy, quality and authenticity of their marketing efforts over quantity to help avoid fatigue.
✍️ We wish we wrote this
A curated list of the past 2 weeks’ must-read articles:
Do you know what modern marketing looks like?
Here’s a reality check — DTC is dead
Goodbye X, hello Bluesky
👀 Keeping up on the socials
Because we know you like to stay in the know:
Sometimes, the loudest message is the quietest one
Should Gen Z stop speaking in Gen Z slang at the workplace?
Wicked collaborations aren’t stopping but people are tired of it
🔥 Trend Radar: Blow up or fall behind
The trending topics, sounds, and formats to key and eye on:
Contrasting camera-flip
Returning someone back because…
Hey guys, welcome back to my channel
We love #womeninmaledominatedfields
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