Is this the riskiest Skims drop of the year?
This week's edition of Things You Missed On Socials - 10/20
Welcome to Things You Missed On Socials, our weekly Monday roundup of all things marketing from campaigns to collabs to trends that happened in the past week.
Here’s everything you missed on socials last week!
🍼 Bobbie taps Cardi B in their latest campaign to raise awareness about the the maternal mortality crisis.
💰 Ramp hires Kevin from The Office to do expenses in a clear box in NYC.
🫧 The Ordinary calls out misleading skincare buzzwords in “The Periodic Fable.”
🎙️ Netflix partners with Spotify to stream select video podcasts starting in 2026.
🎃 Yahoo turns email fears into a Halloween-themed film, “Reply All Is Scary.”
🛏️ Ikea launches mini beds for phones so users can track how long they go screen-free at night.
🩲 The European Wax Center pokes fun at Kim’s latest Skims drop in their latest campaign.
🏃 Strava announces IPO as Gen Z becomes more obsessed with running clubs.