Introducing the new NoGood — a rebrand inspired by the transformative tech era
📰 NoGood News | Vol. 70
Hi NoGoodies,
Before we jump into another round of the NoGood News, here's a quick TL;DR of what's below:
We got a total rebrand inspired by the transformative tech era
Check out how we incorporated 90’s style design elements into our new look
Search engines are evolving and Search Experience Optimization is the new SEO
Ditch your static emails and use dynamic email content to transform your strategy
Discover how to leverage customer data for strategic personalization
We got a total rebrand inspired by the transformative tech era
Check out how we incorporated 90’s style design elements into our new look
After a chaotic design, and redesign process, we finally unveiled our new look, and we have to say, it’s everything we wanted in a rebrand.
Our team wanted to pay homage to the transformative tech era of (1984 - 1999) — media wouldn’t be where it is now without it.
Purple, yellow, green, and black, in conjunction with bold geometric shapes, reflect the creativity and innovation of this time that continue to inspire media and tech today.
Welcome to the new NoGood.
Search engines are evolving and Search Experience Optimization is the new SEO Learn how UX and SEO work together
Search Experience Optimization (SXO) is the fusion of UX and SEO aimed at creating a seamless, enjoyable journey for users while also achieving top search engine rankings.
4 ways UX and SEO work together:
Responsive web design: Google prioritizes mobile-optimized sites in its rankings — responsive design allows your site to adapt to various screen sizes.
Intuitive navigation: Horizontal navigation and drop-downs prioritize the information hierarchy so as not to overwhelm users with choices — decreasing the likelihood of the user bouncing.
Loading speed: Every second counts. Long loading times can lead to higher bounce rates and lower search rankings, which is also not a good user experience.
Interactive elements: Interactive elements like quizzes, polls, and sliders can significantly enhance user engagement, which increases time on the page.
Head to our blog to learn more about how to use search experience optimization to optimize your website.
Ditch your static emails — dynamic email content will transform your strategy
Discover how to leverage customer data for strategic personalization
The average person receives 121 emails per day. With the billions of emails being sent, it’s essential to lean on segmentation and personalization to stand out amidst a crowded inbox.
Set up dynamic email content in 6 steps:
1. Understand your audience: Segment your email list based on various criteria such as demographics, past behaviors, purchase history, and preferences — the more detailed, the better
2. Choose the right platform: Klaviyo, Mailchimp, and Braze offer robust features for dynamic emails. For example, you can insert conditional content blocks that change based on the recipient’s data
3. Gather and integrate data: Dynamic content relies on data — integrate your email marketing platform with your CRM, e-commerce system, and other data sources to pull in real-time information about your subscribers
4. Design your template: Create a flexible email template that supports dynamic content blocks, such as personalized greetings, product recommendations, location-specific information, and other tailored elements
5. Test and optimize: Send test emails to different segments to ensure the dynamic content is displayed correctly and that the personalization rules are working as intended. A/B testing can also help you determine which dynamic elements are most effective
6. Automate and Scale: Send dynamic emails automatically using triggers such as user actions, dates, or behavioral data. As your business grows, scale your dynamic email efforts by adding more data points and refining your segmentation to maintain high levels of personalization and engagement
Head to our blog to learn more about dynamic email content and strategies to revitalize your campaign.
🎙️Q&A with an expert
A bi-weekly interview series with the best in the game
Q: What's the biggest game-changer when it comes to AI — as in, Apple Intelligence?
A: Apple's biggest game-changer is their approach being privacy centric. A lot of companies are introducing AI features as a way to gain access to and steal more user data (ex. Windows Recall). But because Apple Intelligence stores all of your data locally on-device, Apple is unable to access any of it giving the user full autonomy and allowing the AI features to shine through as quality of life enhancements.
Apple’s approach also further helps the mass market adoption of AI as there is a lot of skepticism and distrust for the technology currently due to it's misuse by other companies. But Apple's whole goal is summarized by their slogan "AI for the rest of us" - they want to facilitate an AI that users can finally confidently place their trust in.
Q: What does Apple's integration with OpenAI say about Google's place in the AI race?
A: Apple initially wanted to leverage Google Gemini in Apple Intelligence, but they couldn't get the deal done with Google, allowing OpenAI to step in. Had Google gotten the deal done, they could be argued as the clear winners within the AI race as it stands currently. They already have a monopoly over AI-led Search, and a partnership with Apple would've given them similar control over the mobile phone market.
Gemini integrates with billions of Android devices, but by not securing the partnership, they missed out on integrating the AI with the billion iPhones in circulation as well. And OpenAI securing the deal has made the AI race a lot closer.
✍️ We wish we wrote this
A curated list of the past 2 weeks’ must-read articles:
The sticky tactic media and tech outlets are using to get more subscribers
Instagram is using your data to train AI — and you can’t opt out
Birkenstocks’ 250-year legacy — how the orthopedic shoe became a symbol of luxury
👀 Keeping up on the socials
Because we know you like to stay in the know:
Google’s AI Overview may be doing more harm than good
If we’re being honest in our summer auto OOO replies …. talk to us in September
Would you spend $100 on an Aritiza puppy statue?