Hitting Volume 100 was in fact on our bingo card this year 🎉
📰 NoGood News | Vol. 100 🥳
Hi NoGoodies,
Guess what? We just hit Volume 100!
To everyone who’s been reading or even just skimming for the good stuff… we wanna thank you. You’ve stuck with us through marketing wins, crazy trends, and a few hot takes along the way, and it means the world to know you love this stuff just as much as we do. What started as “let’s write about the cool things happening in marketing” has turned into this amazing little corner of the internet we get to share with you every other week. So here’s to 100 editions together and the many more insights, roundups, and favorites that'll come.
For our 100th issue, we're giving out awards to some of our best content in the past 100 volumes. Ready? Let's get into it.
🏆 Most likely to spark an argument 🏆
How Data-Driven Design Transforms Creative Processes
Hot take: linking data with design is a critical part of a designer’s role. Finding a balance between data and creativity within a field that is so creative might not sound intuitive, but it is the reality of the design industry today. The only question is: does depending on data-driven insights lessen creativity when designing assets?
🏆 Most likely to be famous 🏆
NoGood at SXSW Austin, Texas and SXSW London
We are so grateful to have been invited to speak at SXSW twice this year! From discoverability to AI search and visibility, we’re a company that practices what we preach!
🏆 Best read of the year 🏆
The Future of Brand Discovery Between Social Search & Generative AI
Distribution is changing faster than ever. Instead of relying on branded content or traditional search, we’re navigating a fragmented, noisy landscape shaped by AI search, social platforms, and communities. Now more than ever, authenticity drives visibility and trust.
🏆 Most likely to make someone hit “share” 🏆
This chicken company used rage bait marketing to trick everyone in a 10 second ad. When our content creator sent us this video before publishing, we fell for it too. Did you?
🏆 Most likely to break the internet 🏆
Anti-Algorithm Content Curation
We’re catching a case of algorithm fatigue but it’s not just us. People crave connectivity more than anything, yet our FYP’s keep showing us AI slop, trends, and paid partnerships. This is why we’re seeing the rise of closed brand communities.
🏆 Most likely to go viral accidentally 🏆
Things that Lasted Longer Than Katy Perry’s Trip To Space
Let’s admit — literally anything lasted longer than Katy Perry’s trip to space. Here’s some office scenarios that you could probably relate to.
🏆 Most likely to send me down an internet rabbit hole 🏆
Difference between Traditional, AI, and Social Search
Traditional search, AI search, social search… why are there so many search terms? Truth is, we’re living in the golden age of search and you’re just witnessing it. The players that win the search game are those who understand how people search, where they’re searching, and what they stand to gain from it.
🏆 Most relatable post of the year 🏆
POV: you’re in office the day after the Met Gala
You know all those memes you see on your favorite social accounts the day after a big event? Well, this is the reality of what happens before those memes go up, like the day of the Met Gala.
🏆 Most likely to be talked about years later 🏆
One thing we will always flex about NoGood is company culture. Not only are our teammates good at what they do, we also know when to have a good time. Hard work should always be celebrated and in our yearly onsites, we do just that.
🎙️ Q&A with an expert
Usually we do a bi-weekly interview series with the best in the game but for Volume 100, it’ll be from more than one person.
Here’s a question that every marketer wants to know the answer to:
What’s your BIGGEST ICK when it comes to working in marketing?
A: My SEO ick is huge walls of text. No one wants to read that. Where are the bullet points? The organizing headers? The white space?
A: When someone runs an A/B test but changes five variables at once (so you learn nothing).
A: I hate when marketers try to do too much segmentation / personalization, especially in paid, CRO, and lifecycle campaigns. Foe example, I've seen people run 300+ creatives with only 20 core / parent concepts (think 10 variations on a creative where you only really needed to run 4 variations to get your learnings.
A: My biggest ick is when a design has too much going on. There's always a balance between negative space and designed assets, but a lot of people tend to add a lot of 'decoration', while forgetting about the importance of negative space.
A: When someone judges performance on CTR alone without looking at CPA or ROAS. A flashy click-through rate means nothing if it doesn’t convert.
A: Writing YouTube Shorts titles the same way as TikTok captions, with hashtags in the title (ex. “They should’ve seen it coming 😬 #funny”). YouTube relies on keywords to index content, so a title like that is just kneecapping the video. And hashtags are like the least relevant thing to your video anyway so like 🫠
Thank you again for staying with us through 100 volumes! If you have any recommendations on what you want to see from us next, leave them in the comments!