Has Poppi gone too far with influencer marketing?
📰 NoGood News | Vol. 87
Hi NoGoodies,
Before we jump into another round of the NoGood News, here's a quick TL;DR of what's below:
Poppi is getting canceled with Olipop taking a stance
Motion graphic design is a game changer in social media advertising
Season 3 of The White Lotus is here and so are their brand collaborations
Find out why intentionality with brand collaborations is so important
Ready? Let's get into it.
❌ Poppi is getting canceled with Olipop taking a stance
Read about Poppi’s vending machine fiasco and Olipop’s wins
The smartest brands are the ones who know not to let a good controversy go to waste.
Everyone's talking about the Poppi vending machine controversy, but not enough people are talking about the real winners here:
Olipop.
When Poppi received backlash online for only sending vending machines to affluent, mostly white influencers, Olipop was quick to identify an opportunity for them to join the conversation.
Consumers criticized Poppi for being out of touch, excessive, and not inclusive of their consumer base.
But consumers weren't the only ones "cancelling" Poppi.
Olipop was in every comment section of every video, adding their take and promoting themselves while doing it.
Now all of Poppi's recent videos — including the apology video from their founder — are littered with people commenting how they prefer Olipop instead.
Other DTC brands like Away joined the conversation too by siding with Olipop.
Gen Z consumers want to see brands take a stance — and Olipop did just that.
By strategically inserting themselves into a trending conversation, they gained exposure from their direct competitor that was then amplified by consumer support.
What do you think of the Poppi vs. Olipop debate?
🎨 Motion graphic design is a game changer in social media advertising
Learn about different methods and strategies for putting it to use
Motion design involves animating graphics to convey a message and enhance visual appeal.
As technology evolves and motion design tools advance, capturing the audience becomes more competitive and all the more important.
Performance branding strategies in motion:
Focus on consistent brand elements
Use motion graphics to reinforce the brand’s identity by consistently incorporating the logo, color scheme, and typography into animations to build recognition and trust over time.
Make data-driven design choices
Use your creative learnings and insights to determine what types of motion graphics resonate most with your audience.
A/B test
Experiment with different styles, animations, and messaging to identify which motion graphics deliver the best performance. Effective testing should isolate a single element at a time for more accurate insights.
📺 Season 3 of The White Lotus is here and so are their brand collaborations
Find out why intentionality with brand collabs are so important
Thailand is now some of the most searched on travel websites thanks to The White Lotus.
Season 3 of The White Lotus is out and their brand collaborations are in full swing.
But this time it’s all about relevance and authenticity.
We’re often seeing consumer’s purchasing decisions being driven by pop culture moments and White Lotus’ collabs reflect that.
They brought the experience to their viewers by tapping into these moments and collabing with brands that made the most sense.
We have the Four Seasons hosting a wellness retreat themed like The White Lotus seasons, offering packages similar to the treatments given on the show.
The search for Thailand even saw a 50% increase on travel websites.
Alongside was the Four Seasons Koh Samui resort where a lot of season 3 was shot saw a 40% increase in online searches.
Brands like Supergoop, Away, and Diff Eyewear also collaborated and the best part, they’re all travel-related products.
In their recent influencer marketing campaign, Kiehl’s delivered White Lotus themed PR in a Lei pretending they work at the White Lotus hotel.
These brand collaborations weren’t random — combined they all reflect a true White Lotus experience.
Their intention was to sell products that mimic the feeling of escapism and experience of a luxury resort guest.
Brand collaborations like this bring TV shows to life, allowing users to feel like they’re a part of the show.
When we look at collabs that were overkill like Wicked, everyone was talking about consumer fatigue.
Marketing through TV shows and pop culture is the new normal for brands.
Collabs shouldn’t feel like a quick gimmick to get users to like a brand, they need to be intentional and strategic.
What are your thoughts on The White Lotus brand collabs?
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🎙️ Q&A with an expert
A bi-weekly interview series with the best in the game
Q: What are your thoughts on SKIMS’ partnership with Nike?
A: I'm surprised a collaboration hasn't happened already, to be honest. These are two massive brands that attach themselves to significant athletic figures to further drive brand exposure. I'm hoping to see the Skim's shape-wear style paired with the vibrant Nike shoe/clothing coloring. If the collab is just another collection of sporty / athleisure clothing in Skim's (notable but boring) skin-colored colors, I'll be yawning.
Q: How will this strategic shift help Nike regain their footing?
A: I think the partnership strategy in Nike's eyes is to execute two things. 1) To lean into the hype of increasingly popular women sports and athletes. 2) Attach themselves to a brand, (Skims) that gained traction in the market based on its "body positivity, diversity and inclusivity" angles. Regardless of the public perception, they are going to have to keep up with other brands like Vuori, Adanola, Alo Yoga, DFYNE, and GymShark (to name a few) that have made significant impact in the athletic clothing space for women in their own ways.
✍️ We wish we wrote this
A curated list of the past 2 weeks’ must-read articles:
If a fandom had a personality, it would be The White Lotus TikTok account.
The Superbowl was more popular on TikTok than on TV.
Is it possible to ‘uncensor’ ChatGPT?
👀 Keeping up on the socials
Because we know you like to stay in the know:
The biggest showdown during the Superbowl was ChatGPT and Gemini
The worst Superbowl ad was…
A brand winner during the Superbowl that didn’t spend $7 million: Duolingo
Doritos shines a light on ad creatives in their Superbowl ad
🔥 Trend Radar: Blow up or fall behind
The trending topics, sounds, and formats to key and eye on:
🚀 Ready to meet your NoGood partner?
Tell us where you are and where you want to be — and we’ll help get you there.