E-commerce marketing is about to change forever...welcome to SGE
NoGood News | Vol. 66
Hi NoGoodies,
Before we jump into another round of the NoGood News, here's a quick TL;DR of what's below:
2024 is the year of SEO to UXO
Poppi flew Alix Earle to Coachella to promote their new lemon-lime flavor
Here’s why "Coach-earle-a" was the best activation we’ve seen so far
Google’s SGE is changing e-commerce for consumers and businesses
Ready? Let’s get into it.
2024 is the year of SEO to UXO
Take a look at the top SEO trends for 2024
In the past 5 years, Google has added 36 major search engine updates. Here are the top 5 most important ones for 2024.
AI-Generated Content: Google plans to reduce low-quality content in search results by 40%
Mobile UX: Mobile-first indexing is finally complete, and the algorithm will focus on results tailored to mobile users
SGE Experiences: Search generative experience increases competition for the number one position in search results
Zero Click Searches: Optimizing your SEO strategy for zero-click results will help increase brand awareness and build authority
Video SEO: TikTok and YouTube videos rank high in search results, meaning a video SEO strategy is a must-have for 2024
Browse our guide to learn more about how you can prepare for these trends.
Poppi flew Alix Earle to Coachella to promote their new lemon-lime flavor
Here’s why "Coach-earle-a" was the best activation we’ve seen so far
The Coachella brand activations this year were unremarkable — except for Poppi’s.
Here’s what we loved about Poppi’s activation for their new lemon-lime flavor:
Instead of inviting multiple influencers with no connection to each other, Poppi specifically invited Earle and her friends
More isn't always better. Poppi invested in just one influencer that they knew would make a significant impact
Poppi focused on promoting one new product, which made the activation more intentional than typical brand awareness ploys
Which brand do you think had the best activation this year?
Google’s SGE is changing e-commerce for consumers and businesses
Here’s how SGE will impact the future of online shopping
Google’s Search Generative Experience (SGE) is changing the way e-commerce sites think about organic search.
Many are thinking of potential ways SGE will impact their business.
Some potential benefits for e-commerce sites include improved user experience and click-through rates, which could increase conversions and brand awareness.
However, SGE could lead to a reduction in organic traffic, which could decrease sales.
It’s too soon to tell how SGE will play out, but website owners can prepare by optimizing their sites and reforming their SEO strategies.
Head to our blog to learn more about SGE and how you can prepare.
🎙️Q&A with an expert
A bi-weekly interview series with the best in the game
Q: Do you think Google will acquire Hubspot?
A: Yes - I think Google will strongly entertain the idea because Hubspot will simply give Google data they don’t have access to. Hubspot has become one of the leaders in the B2B SaaS space throughout the last decade and focused on acquisitions that will help improve its product and its positioning to be the B2B leader. An acquisition would mean that Google would have easier access to business intelligence data, as well as martech and CRM data across companies.
Q: How do you think acquiring Hubspot will help Google expand?
A: Google already has a lot of data from applications like GA4, Search Console, and single sign-on. But with the shift in the marketing space and the push away from cookies and tracking. Acquiring Hubspot will help Google improve its ad targeting side of the business, especially in trickier segments like B2B and SMB. In addition, Google can use it to train Gemini to produce better answer engines and search results.
✍️ We wish we wrote this
A curated list of the past 2 weeks’ must-read articles:
Dove banned the use of Gen AI models for its ads in favor of natural beauty
AirChat, the trendy new social app, will either be a huge success or a major flop
👀 Keeping up on the socials
Because we know you like to stay in the know:
Serena Williams is changing the way consumers view celebrity brands
Sabrina Carpenter’s marketing strategy for her new album is genius