I'm not sure how I feel about their paid ads a couple of days before the Wrapped release (I saw them on TikTok). It felt a bit weird (and slightly desperate?) from their side. Like, everyone knows it's coming, and everyone waits for it. You aren't getting any new users thanks to this ad. It would make more sense to just post it on the organic channels, so those who are impatient can go there and check. Why waste money?
The Wrapped itself was better than last year's, but felt a bit safe and bland (in terms of design, for example)
I'm not sure how I feel about their paid ads a couple of days before the Wrapped release (I saw them on TikTok). It felt a bit weird (and slightly desperate?) from their side. Like, everyone knows it's coming, and everyone waits for it. You aren't getting any new users thanks to this ad. It would make more sense to just post it on the organic channels, so those who are impatient can go there and check. Why waste money?
The Wrapped itself was better than last year's, but felt a bit safe and bland (in terms of design, for example)