ChatGPT-4o unveils advanced AI features that will transform search marketing
📰 NoGood News | Vol. 68
Hi NoGoodies,
Before we jump into another round of the NoGood News, here's a quick TL;DR of what's below:
ChatGTP 4o is out now, and marketers need to prepare for the future of search
Learn how to optimize your brand’s presence on LLM answer engines
SGE is fully rolled out, meaning it’s no longer in beta
Generative AI is changing the way users find information online
We just wrapped up our 2024 onsite event
The team got together for a week of bonding and fun at our NYC HQ
ChatGTP 4o is out now, and marketers need to prepare for the future of search
Learn how to optimize your brand’s presence on LLM answer engines
ChatGTP-4o is OpenAI’s newest LLM model with some of the most advanced features in the AI Space.
The “O” stands for omni, and it aims to speak and interact in a human-like and personable way.
ChatGTP-4o will transform the way users find and interact with information online. Traditional search is dead. Users are now relying on LLMs for research and decision-making.
People no longer have the time nor desire to sift through blue SERP links — so they’re shifting to ChatGPT-4o for immediate, concise, and intent-conscious answers.
At NoGood, we’ve spent the past year learning to leverage AI as growth hackers. Now, we’re teaching you how to do the same.
As marketers, we need to leverage voice search and answer engine optimization to stay relevant as LLMs dominate search.
Sign up for our Reforge course to learn how to leverage AI in your growth hacking campaigns.
SGE is fully rolled out — it’s no longer in beta
Generative AI is changing the way users find information online
SGE is now fully rolled out and available for use.
SGE comes to users in the form of AI overviews, which summarize the answer to your search query by drawing from the most relevant results.
AI overviews appear at the top of SERPs and will significantly impact SEO.
How Google AI Overviews Influence SEO Practices:
Keyword Optimization: AI algorithms prioritize content that answers user queries comprehensively and contextually rather than matching keywords.
Content Quality: High-quality content that is informative, well-structured, and authoritative is more likely to be featured in AI-generated summaries.
User Experience: Websites that offer a seamless and engaging experience are more likely to rank higher in search results.
While SGE is still in an experimental phase, it will likely continue to evolve and change the future of search.
What do you think about Google’s SGE?
We just wrapped up our 2024 onsite event
The team got together for a week of bonding and fun at our NYC HQ
Last week, we flew all of our remote team members out to our New York headquarters for a week full of learning, bonding, and growing.
From our NoGood edition Family Feud to trivia challenges on all things growth, we had so much fun getting to know everyone in person and educating each other on our different areas of expertise.
🎙️Q&A with an expert
A bi-weekly interview series with the best in the game
Q: What is search 3.0, and what are the major changes in the search landscape that marketers should be aware of?
A: Search 3.0 began with the launch of ChatGPT in November 2022 and advanced further with Google's Search Generative Experience (SGE) Beta launch in May 2023. For the first time ever, Search focuses on generating comprehensive, conversational responses, transforming how users interact with search engines. Marketers should see a significant impact on their organic search traffic. With SGE's AI Overview, users receive direct answers to their queries instead of just links to websites where answers might not be found. This shift could negatively affect businesses traditionally relying on organic search to drive high-quality traffic and revenue.
Q: How can brands optimize for LLMs such as ChatGPT and Gemini?
A: To optimize for LLMs like ChatGPT and Gemini, brands can leverage the following strategies:
Prioritize Digital PR to ensure positive mentions on reputable websites, as LLMs train on website data.
Actively engage on review and UGC websites to maintain a positive digital footprint.
Create engaging human-centric content that addresses real-world problems, appealing to humans and informing LLMs.
Implement structured data to help LLMs understand and utilize website information effectively.
Use LLMs's feedback mechanism to report inaccuracies in response.
Monitor online portrayals to adapt content strategies.
✍️ We wish we wrote this
A curated list of the past 2 weeks’ must-read articles:
Google pushes back ending third-party cookies - again
Perplexity is going to allow ads and branded content in search results
Brands need to connect with pop culture to stay relevant
👀 Keeping up on the socials
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