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If you’re tired of trends, now is the time not to be
Here are 3 ways leveraging trends can help build your brand’s cultural influence
The future of SEO doesn’t have to be uncertain
Despite being late, Spotify Wrapped still beat Apple and Amazon music
Ready? Let's get into it.
📈 If you’re tired of trends, now is the time not to be
Here are 3 ways leveraging trends can help build your brand’s cultural influence
The internet will always need something to obsess over at any given point in time.
One like leads to another and before you know it, a trend is born.
Your feed will be flooded with the same trend in different concepts over and over again until the crowd decides to obsess over something else.
And the cycle repeats itself.
The brands you know and love culturally brand themselves in a particular way that reaches their target audience the right way.
Here are 3 ways that leveraging trends builds cultural influence
It increases your brand’s visibility: if your brand can participate in a trend the right way without looking like a copy and paste, the chances are higher that you’ll go viral too
Connecting with your audience: participating in trends not only shows how relevant you are as a brand but also how engaged you are with your audience to connect with them on topics they’re talking about
It helps boost engagement: people will find you without actively searching for what you offer, and that goes a long way just by contributing to the conversation of a cultural event or viral trend
💡 The future of SEO doesn’t always have to be uncertain
Find out why ranking on Gemini is essential
It may seem like a daunting task, but it is possible to optimize your brand to rank on Gemini.
By employing traditional search engine optimization (SEO) tools and new answer engine optimization (AEO) techniques you’ll become the top result on Gemini in no time.
Actionable steps to rank on Gemini
Create fresh, high-quality content: content can’t just be recycled and filled with brand information but instead original and provide value to users
Focus on authoritative sites: ensure your brand’s reputation as a trusted source in your field. Improve authority through backlinks and quality content that is well-researched
Research your audience: before writing any content that addresses your potential client’s user intent, you should map your audience personas
Don’t shy away from creating varied multimedia content: remember to reduce file size, use a descriptive file name, and provide alternative text and maintain high quality
Location data: ensure your name, address and phone number are properly updated on your relevant platforms
Continually adapt and evolve: Gemini’s algorithm is always evolving similar to the pace of search engines so it’s essential to monitor changes and record the impact on your rankings
🎶 Despite being late, Spotify Wrapped still beat Apple and Amazon music
Spotify Wrapped was a bit late this year – but good things take time.
People are anticipating a crazy good wrapped theme this year ever since Spotify teased custom artist designed logos.
It was literally just a tease but it only proves why Apple Music and Amazon Music cannot compete.
They thought it was smart to get a head start and post their own versions but it didn’t work.
Apple Music gives you “Apple Music Replay” where you can see your most listened to music from artists to genres.
Amazon Music launched their “2024 Delivered” and gave you a custom playlist of your most played songs along with a summary of your listening habits.
They took the opportunity to give Alexa users a special message from one of their favorite artists of the year. That I can say was a nice touch.
But here’s the question, what did you see get posted more?
The Spotify Wrapped teaser or the Apple/Amazon recaps?
Spotify will always hit the nail on the head doing one thing right: personalization.
And if there’s one thing to know about Spotify users, they love sharing things about themselves.
Despite only giving us a teaser, Spotify has built themselves a strong reputation of being more than just a music platform but a place to show off your taste and character.
No matter how hard Apple or Amazon try to outshine Spotify, it seems that the crowd will forever choose Spotify Wrapped.
🎙️ Q&A with an expert
A bi-weekly interview series with the best in the game
Q: What holiday marketing trends do you see shaping consumer behavior this year?
A: The most important thing e-commerce companies need to keep in mind is consistency in branding. Marketing is a multi-touch universe and correct attribution is hard to come by. Branding and positioning properly is going to give companies the upper hand if they want someone to click purchase.
Q: What role do emerging technologies like AI and automation play in holiday marketing strategies this year?
A: AI is helping marketers deliver highly personalized and targeted messaging and recommendations to consumers. AI will provide data that will help marketers understand data better than ever before. Because of this influx of data analysis, marketers can now make real-time decisions and optimizations to scale existing holiday marketing strategies.
✍️ We wish we wrote this
A curated list of the past 2 weeks’ must-read articles:
News flash: Mickey Mouse isn’t the greatest mascot anymore
If you loved all of Charli XCX’s campaigns, there’s a reason for that
Experimental marketing is so back
👀 Keeping up on the socials
Because we know you like to stay in the know:
Hot take: food is the new luxury
What are you holding space for?
The wildest love triangle: Apple, Amazon, and Spotify music
🔥 Trend Radar: Blow up or fall behind
The trending topics, sounds, and formats to key and eye on:
Are you a Chill Guy?
From now on, it’s time to hold space for the lyrics of Defying Gravity
POV format to the song Popular
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Tell us where you are and where you want to be — and we’ll help get you there.