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Is Coachella the next Super Bowl? YouTube thinks so
📰 NoGood News Vol. 116 | More on YouTube's Coachella strategy, EGC festival content, and the meaning of cultural currency
18 hrs ago • NoGood
Aerie's anti-AI stance just got a new target: their own creators
📰 NoGood News Vol. 115 | More on Aerie's campaign, the extractability principle, and OpenAI ads
Apr 1 • NoGood
Human creativity is the new status symbol
📰 NoGood News Vol. 114 | More on anti-AI stunts, search engines, and analog marketing
Mar 18 • NoGood
Gap turned its spring campaign into a music video
How Gap's collab with Young Miko shapes the future of "fashiontainment"
Mar 12 • NoGood
How EGC turned Staples into the internet's latest obsession
📰 NoGood News Vol. 113 | More on the Staples Queen, AI marketing trends, and how to build a UGC strategy
Mar 4 • NoGood

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Is Coachella the next Super Bowl? YouTube thinks so
📰 NoGood News Vol. 116 | More on YouTube's Coachella strategy, EGC festival content, and the meaning of cultural currency
18 hrs ago • NoGood
Aerie's anti-AI stance just got a new target: their own creators
📰 NoGood News Vol. 115 | More on Aerie's campaign, the extractability principle, and OpenAI ads
Apr 1 • NoGood
Human creativity is the new status symbol
📰 NoGood News Vol. 114 | More on anti-AI stunts, search engines, and analog marketing
Mar 18 • NoGood

Recent posts

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One viral fan edit landed this TikToker a role at HBO
Are fan editors are reshaping traditional commercial content?
Feb 26 • NoGood
Chasing virality is getting your brand nowhere
📰 NoGood News Vol. 112 | More on viral marketing, brand building on Reddit, and query fan-out
Feb 18 • NoGood
The Strategy Behind the Most-Watched Super Bowl Halftime Show in History
How Apple Music turned the Super Bowl halftime show into a global phenomenon
Feb 10 • NoGood
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